Short-Form Content Addiction in VR Through the Lens of Flow Theory
A social-computing study examining short-form content consumption and addictive behavior in immersive environments.
September 2023 – December 2023
This project examined short-form content addiction in virtual reality through the lens of Flow Theory. I identified a research gap around the rise of mixed-reality platforms and studied how immersive delivery may shape engagement with short-form content.
I conducted a within-subjects experimental study and analyzed quantitative data using paired-samples statistical testing. The project contributed design recommendations intended to reduce addictive interaction patterns as social-media experiences move into immersive platforms.
Areas: Human-Computer Interaction · Social Computing · Virtual Reality · Experimental Design · Quantitative Analysis